NOEL is a brand of minimalist hair jewelry (tiaras). The identity base is a simple and clean form that refers to the shape of the tiara. A thin, elegant graphic element paired with a bold sans-serif font conveys the brand's uniqueness — a classic accessory for modern women.
Credits
Graphic Design: Anna Gordeychuk
Photo: Sasha Komandrovskaya
© 2022
The main visual element on the minimalist packaging is the personal message (Your Tiara Inside). The brand speaks directly to the buyer, emphasizing its attentive and careful attitude towards him.
Sometimes tiara form acts as an active branding element, and sometimes branding is less evident (for example, we hint at the shape of the tiara with the curved edge of the tag or the rounded corners of business cards).
The main channel of brand communication with customers is Instagram. Here, the minimalistic identity has developed in numerous templates for posts and stories. All templates are simple yet allow the team to serve various content types in NOEL social networks.
